L E A R N
H O W
T O E A R N
O N L I N E
a template for selling what you know
COURSES · DIGITAL PRODUCTS · RESOURCES
START WITH
THE REASON
THEY'RE HERE.
Before you introduce your offer,
show your customer that they’re
in the right place.
What are they struggling with?
What do they want instead?
What has become frustrating,
expensive, confusing or simply
not working anymore?
Be specific enough that they think:
“Yes. That’s exactly it.”
THIS SECTION HAS ONE JOB.
→ Describe the problem they already know they have.
→ Show them you understand what it feels like.
→ Make the problem specific, not generic.
→ Lead naturally towards the solution you’re about to introduce.
01
THE PROBLEM
YOUR HEADLINE GOES HERE
Use this section to show your customer that you understand the problem they came here to solve. Write about what they’re struggling with now, what they’ve already tried, or what they’re thoroughly fed up with.
Be specific. “I know exactly how you feel” is considerably less convincing if you then say absolutely nothing specific.
Think: What is happening in their life before they find your offer?
02
THE SOLUTION
INTRODUCE YOUR OFFER
Now tell them what you’ve created to solve the problem you just described.
Name your course, service, digital product or masterclass and explain, simply, what it helps them do. This is not the place for your entire life story. They mainly want to know:
What is it?
What does it help me do?
Why should I care?
Think: problem → your offer → better situation.
03
THE RESULT
SHOW THEM WHAT CHANGES
This is where you move from what they’re buying to what they actually want.
What becomes easier, faster, clearer, more profitable, less stressful or considerably less annoying after using your offer?
Focus on the outcome, not another list of features.
People rarely wake up desperately wanting another PDF. They want what the PDF helps them do.
PRODUCTS
THIS IS WHERE YOUR PRODUCTS
GET TO LOOK EXPENSIVE.
Add the products, courses, resources or offers you want visitors to buy. Keep the names short, choose imagery that works together, and link each one to its sales page or checkout.
PRODUCT 1
PRODUCT 2
PRODUCT 3
PRODUCT 4
What do you want them to do next?
ADD YOUR MAIN
CALL TO ACTION HERE
ABOUT ME
your name · what you do
Introduce yourself here. Tell people who you are, what you do and who you do it for. Keep this part short. They do not need your autobiography yet.
Then add a little personality. Why you started, what you believe, how you work, or the thing that makes you particularly good at what you do. Give them a reason to want to know more.
What do you want them to do next?
WORK WITH ME
Add the products, courses, resources or offers you want visitors to buy. Keep the names short, choose imagery that works together, and link each one to its sales page or checkout.
Add a short description of your first service here. Tell them what it is, who it’s for and the main result or outcome.
$XXX
PER WEEK
✓ Add what’s included
✓ Add what’s included
✓ Add what’s included
Add a short description of your second service here. This could be your most popular package, a higher level of support or simply another way to work with you.
$XXX
PER MONTH
✓ Add what’s included
✓ Add what’s included
✓ Add what’s included
Add a short description of your third service here. Keep it brief. The full details can live on your Services page.
$XXX
ONE TIME
✓ Add what’s included
✓ Add what’s included
✓ Add what’s included
COMPANY NAME
ABOUT
SHOP
MASTERCLASS
CONTACT
email@example.com
(123) XXX-XXX
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